Temu Commits to Strengthening Online Marketplace Safety in Australia
Temu, a global e-commerce platform, has signed up to the Australian Product Safety Pledge, a voluntary pledge administered by the Australian Competition and Consumer Commission (ACCC). This pledge aims to strengthen product safety measures beyond current legal requirements, providing an additional layer of protection for consumers in the growing online marketplace.
The updated Product Safety Pledge sets out 15 commitments, up from 12 under the original framework launched in 2020. These commitments are designed to strengthen product safety practices across online marketplaces, responding to the increasing number of Australians shopping online. As part of the pledge, Temu will report annually to the ACCC on its performance, ensuring transparency and accountability in its product safety efforts.
Key Commitments of the Australian Product Safety Pledge
The strengthened commitments under the Australian Product Safety Pledge include regularly monitoring Australian and international product safety websites and alerts for information on recalled or unsafe products, and being prepared to act immediately. Additionally, Temu will provide ongoing information and training to sellers on complying with Australian product safety laws, and implement and continuously improve processes to prevent or restrict the sale of banned, non-compliant, and recalled products.
According to ACCC Deputy Chair Catriona Lowe, the pledge goes beyond the existing law, thereby adding protection for consumers now and into the future. Lowe emphasized the importance of consumers being able to make safe choices in the evolving online marketplace landscape. For more information on online marketplace safety, visit our dedicated page.
Temu’s Commitment to Consumer Safety
A Temu spokesman highlighted the company’s focus on providing consumers with safe and affordable choices for the products they need. Joining the Australian Product Safety Pledge reinforces Temu’s ongoing efforts to strengthen product safety and compliance on the platform, building on its existing safeguards and supporting a safe online marketplace.
Since launching in Australia in March 2023, Temu has received positive feedback for offering Australians access to affordable products across more than 700 categories. The introduction of its Local Seller Programme in Australia in March 2025 further expanded opportunities for locally based businesses to sell on the platform. In November 2025, Temu was named the inaugural winner of the People’s Choice Award for Retail Innovation in the 2025 Finder Innovation Awards, as voted by Australian consumers. To learn more about e-commerce in Australia, click here.
Temu’s Global Presence and Commitment to Quality
Temu operates in more than 90 markets worldwide, committed to providing affordable, high-quality products that enable customers to live better lives. By joining the Australian Product Safety Pledge, Temu demonstrates its dedication to prioritizing consumer safety and well-being, aligning with its global mission. For insights into global e-commerce trends, read our latest analysis.
The move by Temu to join the Australian Product Safety Pledge is a significant step towards enhancing consumer protection in the online marketplace. As the e-commerce landscape continues to evolve, initiatives like these pledge to play a crucial role in ensuring that consumers can shop online with confidence, knowing that their safety is a top priority. To stay updated on the latest consumer protection news, follow our blog.