A New Chapter for Wickford: Introducing Wickford Together
Wickford BID has unveiled a fresh identity, Wickford Together, marking a new chapter in the town’s business community. The rebranding effort aims to reflect the organisation’s vision for a thriving and connected town centre, where businesses, shoppers, and stakeholders come together to create a vibrant and sustainable local economy.
The Vision Behind Wickford Together
According to Rachel Voller, BID manager for Wickford Together, the new brand identity perfectly captures the organisation’s role in supporting businesses, encouraging local shopping, and creating opportunities that benefit the entire town centre. The word ‘together’ is at the heart of this vision, emphasizing the importance of collaboration and community engagement.
The rebranding process involved the newly appointed manager and an extended board of directors, who focused on strengthening relationships and supporting sustainable growth. The board, comprising Eunice Brockman, Darren Hyde, John Speller, and Rachel Voller, brings a wealth of experience and local knowledge to the table, ensuring that Wickford Together remains committed to the needs and ambitions of the town centre.
Uniting the Community
The new identity will be used across marketing, events, and digital platforms, providing a unified voice for the town’s business community. The organisation will continue to operate as Wickford BID, while the Wickford Together brand will serve as a public-facing entity, promoting the town centre and its offerings to a wider audience.
As part of the rebranding effort, Wickford Together has introduced new digital platforms, including a refreshed Facebook page, a new Instagram account, and a dedicated website. These channels will act as a central hub for business information, events, offers, and updates, providing a one-stop-shop for residents, visitors, and businesses alike.
Strengthening Connections and Showcasing Wickford’s Offer
The initiative forms part of a wider programme of marketing campaigns and engagement designed to strengthen connections and showcase Wickford’s offer. By promoting the town centre and its businesses, Wickford Together aims to increase footfall, boost spending, and enhance Wickford’s reputation as a welcoming destination.
Eunice Brockman, chair of Wickford Together, expressed her delight at the rebranding effort, stating that the organisation is confident that the newly appointed BID manager, Rachel Voller, brings the experience and local knowledge needed to work closely with the board and deliver the objectives set out in the BID business plan.
What This Means for Local Businesses and Residents
The rebranding of Wickford BID as Wickford Together is a significant development for the town’s business community. By emphasizing collaboration and community engagement, the organisation aims to create a more vibrant and sustainable local economy, where businesses can thrive and residents can enjoy a better quality of life.
For local businesses, Wickford Together offers a range of benefits, including increased visibility, improved marketing opportunities, and access to a network of like-minded entrepreneurs and stakeholders. By working together, businesses can share ideas, develop strategies, and promote the town centre, ultimately driving growth and prosperity.
For residents, Wickford Together provides a unified voice for the town’s business community, promoting the town centre and its offerings to a wider audience. By showcasing the best of Wickford, the organisation aims to attract new visitors, increase footfall, and boost spending, ultimately enhancing the town’s reputation as a welcoming destination.
Conclusion
In conclusion, the launch of Wickford Together marks a new chapter in the town’s business community, emphasizing collaboration, community engagement, and sustainable growth. By working together, businesses, shoppers, and stakeholders can create a thriving and connected town centre, where everyone can benefit from a vibrant and sustainable local economy. To learn more about Wickford Together and its initiatives, visit their website or follow them on social media.
For more information on Business Improvement Districts and their role in promoting local economies, check out our local business development resources. You can also learn more about the benefits of community engagement and how it can drive growth and prosperity in your town or city.