Author name: Sreenivasulu Malkari

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When Love for a Stock Turns into a Blind Spot

Don’t let emotions drain your trading capital. Learn how the sunk cost effect clouds your judgment and how Indian traders can overcome this bias for better decisions. Sunk cost effect in trading Meet Stan. He loves Apple (AAPL) — not just as an investment, but as a passion. He’s read about Steve Jobs, watched every […]

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Sunk Cost Fallacy in Trading: How to Let Go and Trade Smarter

Learn how the sunk cost fallacy in trading traps Indian traders in bad decisions—and how to break free with clarity and emotional discipline. Have you ever stayed in a trade just because you’d already “lost too much” to quit now? If yes, you’re not alone. Many aspiring Indian traders—especially in their 30s and 40s—fall prey

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The Hidden Cost of Chasing Only Profits

Discover the 4 core components of long-term trading success. Avoid burnout and find lasting fulfillment through purpose, mastery, impact, and legacy. In India, thousands of traders open their charts each morning with a fire in their belly—to make it big, quit their jobs, and “prove” they can beat the market. Maybe you’re one of them.

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Consistency vs Profitability: What Every Indian Trader Must Know First

The Story of Arjun, the Emotional Trader Beginner traders in India chase profits but ignore consistency. Learn why consistent trading habits, not quick profits, create long-term success. Arjun, a 34-year-old working professional from Pune, started trading during the pandemic. His first few trades brought in quick profits, and the excitement made him believe he had

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